Jaxon Lane launches new best-in-class Korean men's skincare products with the introduction of Rain or Shine, a Daily Moisturizing Sunscreen, and Shake and Wake, an Enzyme Powder Face Wash.
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Jaxon Lane, the grooming brand behind the popular Bro Mask, is launching two more essentials to help men feel good, look good and keep their skin safe. Jaxon Lane continues to address men’s skin issues with best-in- class Korean skincare ingredients with the launch of Rain or Shine, a Daily Moisturizing Sunscreen, and Shake and Wake, an Enzyme Powder Face Wash.
RAIN OR SHINE, DAILY MOISTURIZING SUNSCREEN
Skin cancer is the most common cancer in the US, with 5 million Americans treated for it each year. Yet skin cancer can be prevented almost entirely by daily sunscreen use. Only ~15% of men use sunscreen for an hour of sun exposure and men are two times more likely to develop and die from melanoma than women.
Jaxon Lane aims to change men’s behavior towards skin cancer prevention by developing a daily moisturizing sunscreen with very high protection, that isn’t greasy or white, and also includes vitamins, Hyaluronic Acid, Green Tea and Licorice, Ginseng and plant extracts that promote skin health. The daily use sunscreen helps protect from harmful UVA and UVB rays, and provide a barrier from air pollution.
“My father grew up in the burning Australian sun at a time when men generally weren’t thinking about skin care. He has been diagnosed with skin cancer multiple times and has had to endure countless surgeries to remove cancers from his skin. This is a story we hear from many guys we know. Yet, judging by the numbers, the next generation is still not taking care of their skin as often as they should, and quickly headed towards the same situation my father is now facing. Sunscreen helps prevent melanoma and we hope that with education, quality ingredients and reinforcing that the product should be seasonless through our messaging, Rain or Shine will be incorporated daily into all men’s skin routines,” comments Jaxon Lane co-founder, Alex Penfold.
SHAKE AND WAKE, ENZYME POWDER FACE WASH
The key to healthy skin is daily sun protection and good facial hygiene. Using products that are too harsh for the face, like drying bar soaps and abrasive scrubbers, can lead to breakouts, and dirt and oil buildup which make for an uneven shave. Shake and Wake, an Enzyme Powder Face Wash, is a travel friendly dry cleanser that is activated with water, and loaded with Korean skincare super ingredients like natural Papaya and Pineapple enzymes to gently exfoliate without damaging the skin barrier, and Vitamins B3 & B5, C and E to restore skin to optimal health.
“We pride ourselves in sourcing innovative ingredients that aren’t prevalent in the US grooming market. An enzyme powder face wash works as a cleanser and non-abrasive exfoliant (clearing away dead skin and dirt, without damaging skin), and it’s travel friendly, so you don’t have to sacrifice good skin when you’re on the go. It’s the first and most important step in any routine, to start the day looking great and feeling great,” says Jaxon Lane co-founder, Jen Yu. “Our ultimate goal is providing men with a simple, fun skin routine and awareness to what works. We hope we can continue doing just that.”
Rain or Shine contains SPF 50+/ PA+++, is free of oxybenzone, parabens, phthalates and sulfates, and retails at $32.00. Shake and Wake is also free of parabens, phthalates and sulfates, and retails at $34.00. Both products an be found on www.jaxonlane.com or our retail partners, including Mr.Porter and speciality barbershops around the world.
ABOUT JAXON LANE @JAXONLANECA
Jaxon Lane, founded in San Francisco, CA, is a premium grooming brand developing innovative Korean skincare for the modern man. Husband and wife team Alex Penfold and Jen Yu found a gap in the men’s grooming market for cutting edge Korean technology, as Alex kept stealing Jen’s imported products to help with common male skin issues like blemishes, redness, and uneven skin tone. After the success of launching their award-winning first product in 2018, the Bro Mask, Alex and Jen continue to offer top of the line products made for men with approachable branding. Their products can be found on Mr.Porter, Urban Outfitters and specialty retailers around the world.
Contact Info:
Name: Alex
Email: Send Email
Organization: JAXON LANE
Address: 1750 Lundy Ave Suite #611418, San Jose, CA 95131, United States
Website: https://jaxonlane.com/
Source: NewsNetwork
Release ID: 88914812
